Boston College and The Brandr Group Launch Group Licensing for Student-Athletes
February 18, 2022 | Boston College Athletics
BC and The Brandr Group (TBG) have established a group licensing program for the university’s student-athletes covering all the Eagles’ 31 varsity sports
CHESTNUT HILL, Mass. – Boston College Athletics and The Brandr Group (TBG) have established a group licensing program for the university's student-athletes covering all the Eagles' 31 varsity sports. This collaboration creates new opportunities for Boston College's student-athletes who want to use their Name, Image and Likeness (NIL) together with the school's official trademarks and logos.
"We are excited to partner with The Brandr Group on a group licensing program that will truly assist our student-athletes in maximizing the opportunities available to them using their Name, Image and Likeness," said Dr. Patrick Kraft, William V. Campbell Director of Athletics.
The collaboration with The Brandr Group allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with the Boston College logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
The company will develop and facilitate group licensing opportunities on behalf of current student-athletes. Some examples of group licensing include athlete's inclusion in trading card programs, video games, and co-branded jerseys, that would include the student-athlete's name and number, as well as Boston College trademarks and logos.
"This is an exciting new chapter for our company, enabling us to work closely with Boston College Athletics to explore promising opportunities for their student-athletes," said Wesley Haynes, CEO of the BrandR Group. "Through this group licensing agreement, they'll be able to fully realize the additional benefits available that are associated with Name, Image and Likeness given the stature and reach of Boston College Athletic programs. The Eagles have a culture of excellence, and we're thrilled to work with them on this new journey for their student-athletes and their fans."
While no specific timeline is set, fans can soon expect to be able to purchase official Boston College merchandise, including team jerseys, with the name and number of their favorite Eagles if the student-athletes have joined the respective group licensing program and as soon as TBG enters into agreements with applicable Boston College trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs with college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
