Boston College Athletics
BC Participating in Inaugural Love College Hoops....Beat Cancer Week
February 23, 2010 | Men's Basketball
Feb. 23, 2010
Chestnut Hill, Mass. (Feb. 23, 2010) - Boston College is participating in the inaugural Love College Hoops....Beat Cancer Week, a fan driven initiative created to support the fight against cancer.
Love College Hoops....Beat Cancer Week is organized by The Collegiate Licensing Company (CLC), Coaches vs. Cancer®, a nationwide collaboration between the American Cancer Society, and the National Association of Basketball Coaches (NABC).
During the week of Feb. 21-28, college basketball fans around the country are encouraged to support cancer awareness by wearing headbands to their respective home basketball games.
"CLC is excited to work with Coaches vs. Cancer and the National Association of Basketball Coaches for the first-ever Love College Hoops....Beat Cancer Week," said Kit Walsh, CLC's Senior Vice President of Marketing. "We look forward to participating in the energy and excitement that are trademarks of college hoops, while also raising awareness and funds for cancer research."
"College athletics lost a great leader, NCAA President Myles Brand, to cancer in the last year," said NABC Executive Director Jim Haney. "Anything we might do to heighten awareness, promote research, and raise funds to fight this dreaded disease is worthwhile."
For more information visit: www.ilovecollegehoops.com or www.facebook.com/ilovecollegehoops.
