Exemplar Associates Appointed as BC's Trademark Licensing Agency

CHESTNUT HILL, Mass. - Exemplar Associates announced today that it has been selected to serve as the exclusive trademark licensing agency for Boston College, beginning July 1. This selection comes on the heels of an extensive, competitive review process that began in November 2020. Boston College becomes Exemplar's inaugural Atlantic Coast Conference (ACC) partner and joins Columbia University, Cornell University, the University of Pennsylvania, Holy Cross, and the University of Wyoming among the firm's expanding portfolio of world-class institutions.

"As we look to strengthen our brand reach regionally and nationally with our recent partnerships with New Balance and adidas, this new licensing partnership with Exemplar Associates further complements our overall brand strategies in the marketplace," said Boston College's Associate Athletic Director for Marketing Jamie DiLoreto. "The Exemplar team is locally based which gives them an advantage in understanding the New England market and access to local retail opportunities. We are very excited to be working with Rick, Michael, and the Exemplar team."

Exemplar Associates will work closely with BC's administration, over 100 licensees, and myriad key retailers to craft, communicate and activate a robust, vibrant consumer products licensing strategy. Deploying 360° resources, including the coordination of all license agreements, product and design approvals, social and environmental code of conduct compliance, royalty management, and business planning, Exemplar will deliver innovative programs and positive results.

"This is a milestone day for Exemplar Associates, and we are beyond honored to have been chosen by Boston College," said Rick Merriam, the Founder of Exemplar Associates. "Boston College has been a global leader for over 150 years, and with all of the amazing initiatives underway on their campus, we are ready to excel."

About Exemplar Associates: Exemplar Associates is a specialized trademark licensing and brand stewardship firm that provides boutique services, premium results, and hand-crafted programming for premier colleges and universities. The agency was formed in 2015 and uniquely positions its clients to enjoy purposeful, prosperous futures. www.ExemplarAssociates.com

Exemplar Associates Appointed as BC's Trademark Licensing Agency

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