Boston College Athletics
Fenway Sports Group Extends Partnership with BC Athletics Department
August 07, 2007 | Boston College Athletics
Aug. 7, 2007
CHESTNUT HILL, MA - Fenway Sports Group (FSG) today announced a twelve year extension of its sports marketing relationship with the Boston College Athletics Department. Terms of the new contract extension were not disclosed.
FSG, which began its partnership with Boston College (BC) in 2005, oversees a comprehensive sports marketing program for BC designed to enhance and extend the regional and national profile of BC Athletics. The multi-faceted program includes building out the school's network of regional media partners, forging new regional and national corporate sponsorship relationships and national fan activation programs.
"A key marketing mission of Boston College Athletics is to raise awareness for our teams and our athletes on a regional and national level," said Gene DeFilippo, Boston College Athletics Director. "This awareness allows us to forge new relationships with corporate brands and connect with our extensive and loyal alumni base across the country.
"In two short seasons, Fenway Sports Group has made our mission a reality by working with the Athletic Department in close partnership to design and implement a strategic program that has become a model in the industry. We are pleased by the progress and look forward to working with FSG in the years ahead as we extend this relationship through 2019."
"Boston College is one of the premier brands in collegiate sports and we are excited to continue and extend our relationship with them," said Mike Dee, President, Fenway Sports Group. "Since the beginning of our engagement, the FSG team has been relentlessly focused on building and extending the BC Athletics brand on the national stage. Our work is not done, but this commitment illustrates that we are moving in the right direction."
As part of the announcement, FSG expanded its account team that services Boston College Athletics appointing Matt Murrey as Vice President, Sponsorship Sales, Boston College and promoting BriAnne Bruni to Director, Client Services, Boston College.
"We are excited to add a person of Matt's caliber to the FSG team," Dee said. "Matt's sales experience and track record for developing new relationships will provide invaluable expertise to our sales team as we secure new sponsor relationships for the BC Athletics Department".
"BriAnne Bruni has been with FSG for two seasons, starting as an intern in 2005-06. While she continues to excel in her role working with sponsors, she will take on additional responsibility in supporting the growth of Boston College sponsorship revenue."
Murrey will be responsible for managing BC's portfolio of integrated sports marketing and sponsorship programs for the Boston College Athletic Department, primarily focusing on driving new sponsorship revenue. Murrey has more than 20 years of sales experience and for the last four years he was the Vice President, Global Business Development at PFPC. In his role, he oversaw sales and business development functions for the healthcare and insurance market segments.
Bruni will continue to manage the day-to-day relationship. Bruni's duties include marketing services, managing BC's in-game promotion and marketing programs and overseeing sponsor relations and sponsor activation initiatives.
