Boston College Names Lyft Official Rideshare Partner of BC Athletics
September 14, 2017 | Boston College Athletics
The partnership will enhance the fan experience by connection BC event attendees with Lyft’s best-in-class service
CHESTNUT HILL, Mass. – Boston College Athletics today announced a multi-faceted partnership with Lyft, the fastest growing on-demand transportation service in the U.S., including designation as the Official Rideshare Partner of Boston College Athletics at Alumni Stadium and Conte Forum. This unique partnership will connect more than 325,000 Boston College event attendees with Lyft's reliable and affordable transportation service. Boston College and Lyft cited shared values and Lyft's strength in Boston as reasons for the agreement.
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This partnership will make transportation to and from Alumni Stadium and Conte Forum as seamless as possible for attendees of all Boston College home games. As part of the partnership, Lyft and Boston College will provide an exclusive pickup and drop-off zone adjacent to the stadiums, and $10 off a ride to or from Boston College on home game days.
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"I appreciate our fan council reinforcing our belief in implementing a ride-sharing program. This partnership with Lyft will enhance the fan experience, providing our fans another way to attend games in a timely manner," said William V. Campbell Director of Athletics Martin Jarmond.
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"We are incredibly excited to be the official ride-share partner of Boston College Athletics, and to help provide reliable transportation services to Boston College students, alumni and fans this upcoming season," said Tyler George, general manager of Lyft New England. "BC is expanding campus amenities, including the sale of alcohol at the stadium, and we saw a unique opportunity to improve the visitor experience by providing rides via the Lyft platform. Boston College has a rich tradition of academic and athletic excellence and Lyft is excited to serve their Superfan community."
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Fenway Sports Management, a global sports marketing firm and the university's provider of sponsorship rights management, helped to broker the strategic partnership.
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This partnership will make transportation to and from Alumni Stadium and Conte Forum as seamless as possible for attendees of all Boston College home games. As part of the partnership, Lyft and Boston College will provide an exclusive pickup and drop-off zone adjacent to the stadiums, and $10 off a ride to or from Boston College on home game days.
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"I appreciate our fan council reinforcing our belief in implementing a ride-sharing program. This partnership with Lyft will enhance the fan experience, providing our fans another way to attend games in a timely manner," said William V. Campbell Director of Athletics Martin Jarmond.
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"We are incredibly excited to be the official ride-share partner of Boston College Athletics, and to help provide reliable transportation services to Boston College students, alumni and fans this upcoming season," said Tyler George, general manager of Lyft New England. "BC is expanding campus amenities, including the sale of alcohol at the stadium, and we saw a unique opportunity to improve the visitor experience by providing rides via the Lyft platform. Boston College has a rich tradition of academic and athletic excellence and Lyft is excited to serve their Superfan community."
Â
Fenway Sports Management, a global sports marketing firm and the university's provider of sponsorship rights management, helped to broker the strategic partnership.
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