Introducing “Boston’s College”

CHESTNUT HILL, Mass. – With a goal of widening the footprint and visibility of Boston College sports throughout the city of Boston, the BC Athletics Department will launch a marketing campaign themed "Boston's College – in America's best sports town."

JM Caparro, BC's Senior Associate Athletics Director for External Affairs, says the campaign is geared toward increasing awareness of the "fan-friendly, affordable family atmosphere at all our games. We want to reach out to the entire Boston community, to those who may or may not have gone to BC, to invite them to our campus to experience Power Five conference sports right in their backyards."

Consensus All-America linebacker Luke Kuechly, now a star with the NFL's Carolina Panthers, credits strong fan support with making his BC experience special.

"My favorite memories from playing at Boston College revolved around the packed stands of Alumni Stadium," Kuechly said. "The energy from the sea of gold that was the student section and the maroon and gold that made up the rest of the stadium made it a special place. We need an atmosphere like that; it creates a culture, a competitive advantage and a place where people want to be."

Men's basketball great Malcolm Huckaby echoed Kuechly's sentiments regarding the exciting atmosphere at BC home events.

"My favorite memory from my playing days at Boston College was in front of a sold out Conte Forum crowd vs. Georgetown in 1992," Huckaby said. "I played all 50 minutes of a double overtime victory vs. John Thompson (coach) and Alonzo Mourning. After the game the students stormed the court before court storming was a no-no. Every time I see Mike Gorman (now Celtics play-by-play) who called a lot of our home games during that era we still chuckle about that game. The energy from the student section and Conte was great before, during and after games. It really gave us a true sense of home court advantage and atmosphere."

Caparro says the theme will be branded on all marketing and sales collateral, tickets, signage and advertising campaigns.

In addition, a "street team" of BC Athletics representatives will be deployed in downtown Boston and surrounding neighborhoods throughout the summer to increase awareness and extend personal invitations to BC sports events.

"We know there are thousands of college sports fans in the great Boston area, many of whom have experienced the unique atmosphere of Alumni Stadium and Conte Forum," Caparro says. "It's a great experience to spend a game day on the BC campus. Our goal is to spread the word that Boston College sports offer the most affordable, fan-friendly option in the area. We are optimistic about the upcoming seasons and encourage Bostonians to buy their tickets early."

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